Post by Katherine Lockheart on Mar 4, 2016 2:15:34 GMT
Source: Wrestling Imperium
March 3rd, 2016
Earlier today IWF fans were delighted to learn that new Diamonds Champion Eternity would be competing at Open Fight Night on March 14th when she cryptically accepted a challenge laid down by Sara Garcia on Twitter, in response to the events that unfolded during the spectacular women's cage match at Danger Zone.
The Imperial Wrestling Federation has been extremely careful and somewhat strategic in their booking of Eternity, presumably to maximise the marketing potential of the popular Diamond who has amassed something of a cult following of fans in recent months, as evidenced by last year's annual awards where the fans voted her to take home the two most prestigious awards, Mistress of the Microphone 2015 and Diamond of the Year 2015.
Now unconfirmed reports suggest that several people in IWF management are keen to capitalise on Eternity's popularity by making sure all of her appearances as the new Diamonds Champion remain "special" and that her reign is kept "memorable". Part of this strategy seems to be the company wanting to minimise overexposure of the young Diamond on weekly television, so as to increase traditional Pay Per View buys and IWF Network Subscriptions.
These reports also go on to suggest that the company is considering making the upcoming contest between Sara Garcia and Eternity a casket match for the Diamonds Championship at Open Fight Night. It is suggested that the company wants to create a sense of unpredictability around Eternity as Champion, not only to compliment her in ring persona, but also as part of a larger initative to keep even the most dedicated and knowledgeable fans guessing about what will happen next in the Diamonds Division.
If these reports are true, it would seem that IWF has deliberately created an exciting atmosphere where it feels like any Championship can change hands at any time rather than just at the big events on the calendar, and some further evidence of this working ethos can be found in the shockingly short transitional runs of men like Jack Gaither and women like Shea O'Hara, who both lost their respective Championships within a couple of weeks of winning them.
Whilst the smart money would suggest that Eternity has become much too important to the company as an attraction to be a transitional Champion, one cannot discount the possibility entirely, after all few things would shock the wrestling world more than Sara Garcia coming out of nowhere to claim the top prize.
Whether the company would be brazen enough to repeat what happened with Shea O'Hara, in which she beat a dominant Kayla Richards only to be quickly dethroned as the Shieldmaiden herself, remains to be seen, nevertheless the precedence is always there as a tantalising possibility.
If a Diamonds Championship match does indeed take place at Open Fight Night, it would also seem to confirm that IWF really want to sell High Stakes on the marquee Roulette Match this year rather than relying too heavily on Championship contests. This move seems to be a direct response to last year's buy rate which was lower than expected, possibly due to the shorter and more predictable Roulette Match that was won by Renee Pleasant.
The Imperial Wrestling Federation has been extremely careful and somewhat strategic in their booking of Eternity, presumably to maximise the marketing potential of the popular Diamond who has amassed something of a cult following of fans in recent months, as evidenced by last year's annual awards where the fans voted her to take home the two most prestigious awards, Mistress of the Microphone 2015 and Diamond of the Year 2015.
Now unconfirmed reports suggest that several people in IWF management are keen to capitalise on Eternity's popularity by making sure all of her appearances as the new Diamonds Champion remain "special" and that her reign is kept "memorable". Part of this strategy seems to be the company wanting to minimise overexposure of the young Diamond on weekly television, so as to increase traditional Pay Per View buys and IWF Network Subscriptions.
These reports also go on to suggest that the company is considering making the upcoming contest between Sara Garcia and Eternity a casket match for the Diamonds Championship at Open Fight Night. It is suggested that the company wants to create a sense of unpredictability around Eternity as Champion, not only to compliment her in ring persona, but also as part of a larger initative to keep even the most dedicated and knowledgeable fans guessing about what will happen next in the Diamonds Division.
If these reports are true, it would seem that IWF has deliberately created an exciting atmosphere where it feels like any Championship can change hands at any time rather than just at the big events on the calendar, and some further evidence of this working ethos can be found in the shockingly short transitional runs of men like Jack Gaither and women like Shea O'Hara, who both lost their respective Championships within a couple of weeks of winning them.
Whilst the smart money would suggest that Eternity has become much too important to the company as an attraction to be a transitional Champion, one cannot discount the possibility entirely, after all few things would shock the wrestling world more than Sara Garcia coming out of nowhere to claim the top prize.
Whether the company would be brazen enough to repeat what happened with Shea O'Hara, in which she beat a dominant Kayla Richards only to be quickly dethroned as the Shieldmaiden herself, remains to be seen, nevertheless the precedence is always there as a tantalising possibility.
If a Diamonds Championship match does indeed take place at Open Fight Night, it would also seem to confirm that IWF really want to sell High Stakes on the marquee Roulette Match this year rather than relying too heavily on Championship contests. This move seems to be a direct response to last year's buy rate which was lower than expected, possibly due to the shorter and more predictable Roulette Match that was won by Renee Pleasant.
Well howdy there pardner.